Jon Pardi Releases Interactive Music Video for “What I Can’t Put Down”

The choice is in your hands; choose wisely.

photo by Eric Adkins/UMG

Hot newcomer Jon Pardi recently released the music video for his single “What I Can't Put Down,” and he took a slightly different route by making it an interactive video.

That's right, fans can choose their own journey as the video plays along. Viewers are given the opportunity to make a series of choices that can alter the course of the video, including the color of Jon’s jacket, his type of adult beverage and the hair color of his dance partner.

“We shot the video at Whiskey Bent Saloon downtown [in Nashville], which is cool because that’s where we started out playing years ago,” says Jon of the clip, which was produced by the Edde Brothers. “Then I got to wear my Manuel jackets again for the performance shots—one with my black jacket and an all-black setup; the other with my white jacket and an all-white setup. It was really fun to shoot and I think turned out pretty cool.”

You be the judge. Check out the "What I Can't Put Down" video below and decide how the story goes. Choose wisely.

In other Jon news, before playing Riverfront Stage during CMA Music Festival, the young singer was presented with a plaque commemorating the gold sales status of his single “Up All Night.”

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