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Trace Adkins doesn’t think much of reality television, but that didn’t stop him from signing up for All-Star Celebrity Apprentice, which premieres Sunday night (March 3) on NBC.
Listening to his co-stars and competitors, including Marilu Henner, Lil Jon, Gary Busey and Penn Jillette, speak about the charities that would benefit from their participation in the Donald Trump-hosted game—from Alzheimer’s research to children’s programs—at a recent press event, it was clear why Trace returned for another season.
“I think after what everybody just said, to me, that’s the only reason that I would do a reality television show. This one at least has a shred of nobility because of the charitable aspect of it,” said Trace. The deep-voiced singer is playing for the American Red Cross, which came to his family’s aid after their home caught fire in 2011. “I thought they were like grand-scale natural disasters, and that was about it. I was ashamed of myself that I didn’t know that they responded to 70,000 house fires a year.”
But while Trace was serious about his charity, he also showed off a playful side. When Lil Jon remarked that grandmothers began stopping him on the street after his first appearance on Celebrity Apprentice, Trace quipped, “Old ladies are hot for me, too, now.”
On a more serious note, as spokesperson for the American Red Cross, Trace recently debuted a new limited-edition pin featuring the iconic logos of the Red Cross and the Hard Rock restaurant chain. A portion of the pin's sales will go to the Red Cross. For more, visit www.hardrock.com .