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When Gary Allan recorded “Every Storm (Runs Out of Rain),” he thought the hopeful and uplifting anthem would be a good fit with a charitable endeavor, but he didn't know exactly what at the time. He got his unfortunate answer when Hurricane Sandy hit in late October, leaving massive destruction across the mid-Atlantic and New England.
“It just seemed like the right thing to do,” says Gary, who was forced to cancel a few shows in the area following the storm. “I just felt like we could use the song to shine light on somebody and it would help them.”
The newly released video for “Every Storm" has a second purpose beyond promoting Gary's single: to encourage fans to make contributions to the Red Cross that will offer some real hope to victims of Hurricane Sandy. A helpful widget links viewers to a site where they can provide donations for hurricane relief.
“Every Storm” was co-written by Gary with Hillary Lindsey (who also appears in the video) and Matt Warren, and is the leadoff single from the artist’s 2013 album—his first since 2010’s Get Off on the Pain. The song also marks Gary’s highest-charting single since 2007’s “Watching Airplanes,” which is always a welcome occurence.
"We've missed it,” he admits. “We tour all the time, so it's a lot more fun to tour with a hit, I know that.”
Gary took a slightly unorthodox approach to recording the new album, due early in 2013. Rather than sticking to one producer, he split the production duties between three entities: his longtime collaborator Mark Wright, producer Jay Joyce (Eric Church, Little Big Town) and himself, backed by his road band. He says the tactic helped foster creativity and spurred some friendly rivalry.
“When you're cutting 13 or 14 things at a time, it's OK to have an album cut here and there,” Gary explains. “We all ended up competing against each other this way. I told them, ‘You have four, I have four.’ Nobody wants an album cut, we're all competing for the single.”