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It started last week when Sara Evans got out of the shower and had her hair done—but she had no makeup on.
Sara decided to put her natural face out there to the online world , something of a girl-power, no-makeup move that was launched into hyperdrive two years ago when NBC Today hosts Kathie Lee and Hoda went on TV without makeup .
As of Thursday morning (Aug. 2), there were more than 43,500 "likes" for Sara's no-makeup photo on her Facebook page.
"I really have no idea why this photo is getting so much attention," a delighted Sara told ABC News Radio.
"We really just decided to send it on a whim, and there wasn't a lot of thought put into it on my part other than why not just send a picture out to everybody with no makeup on and let them see me exactly how I look without makeup."
OK, Sara might have some idea why it's creating so much buzz.
"I think that the reason it's gotten so much attention is that people really do love to see celebrities, or maybe people that they look up to, and see them just be real. That's probably why."