View the original article at: http://www.countryweekly.com/news/jack-daniels-teams-zac-brown-band
Ya might be seeing some cases of Tennessee whiskey backstage at the Zac Brown Band's shows.
Jack Daniel's and the Zac Brown Band are launching a full-blown partnership next month, the first time the distillery has done so with a music act in 10 years. Back then, Jack Daniel's chose country as well, sponsoring George Strait's humongous stadium shows.
Why the ZBB?
"There is a natural affinity between Jack Daniel's friends and Zac Brown Band fans," Jeff Arnett, Jack Daniel's master distiller, said in a statement. "They are folks who embrace authentic values, love great music and the spirit of friendship."
The partnership includes a TV commercial in which Zac urges folks to drink responsibly. The distillery also will be supporting the band's Camp Southern Ground, a program for kids with special needs.