View the original article at: http://www.countryweekly.com/news/luke-bryan-joins-lite-team
“The Bryan family and Miller Lite go way, way back,” says Luke. “This is an amazing opportunity to be in partnership with such a long-standing, solid American brand. I look forward to working with them.” The partnership will include on-pack product placement, touring, contests and downloads to cross-promote Luke and Miller Lite in Wal-Mart stores nationwide. Luke will also make in-store stops at various LongHorn Steakhouse restaurants as part of the partnership.