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The American Music Award-winning quartet Gloriana will be featured on more than 50 million milk cartons in public schools across the United States, as part of the Milk Rocks! campaign.
The Milk Rocks! program promotes healthy lifestyles and nutrition with milk as the focus. Milk carton side panels, lunchroom posters, and online initiatives are used to communicate the program’s messages. Promotional items for the Milk Rocks! campaign feature several established and up-and-coming recording artists, and the company is a member of the Ad Council’s Coalition for Healthy Children, whose mission is to provide clear, consistent, research-based messages to children and parents about the importance of practicing a healthier lifestyle and give them the means to improve their eating and physical activity habits.