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Tim McGraw is giving it all up—to his latest charity, that is.
Today the Grammy-winning singer, songwriter and actor announced his commitment to Show Your Helping Hand, which is lending aid to Feeding America, the nation’s largest hunger-relief charity. “I grew up in a poor, rural area in a low-income family, and right now, one in six people don’t know if they’re going to get a meal today,” Tim said at a press conference in New York. “There’s plenty of food and money in this country to feed people. We just have to get it to them.”
The effort unites Tim and General Mills’ Hamburger Helper with Show Your Helping Hand’s ongoing efforts for Feeding America. That organization’s national network delivers millions of meals to more than 200 food banks and food rescue organizations, and supports some 61,000 food pantries, soup kitchens, emergency shelters, after-school programs, senior centers and Feeding Kids Cafes and BackPack Programs nationwide.
Tim added, “You build up celebrity for the chance to sell records and concert and movie tickets, but the best thing you can use it for is to help people. I’ve been given a voice; I have a platform and cameras pointing at me. It’s incumbent on me to give back. The people that have given me my career are hardworking Americans—and right now in this economy those are the people that are hurting.”
Fans can support the campaign by submitting codes from specially marked boxes of Hamburger Helper online at showyourhelpinghand.com. General Mills will donate 17 cents for each redeemed code—enough for Feeding America to deliver one meal to a local food bank.
Tim’s other charitable efforts include the annual Swampstock, which he launched in 1994, with a celebrity softball game and all-star concert, to fund Little League softball parks, equipment and scholarships; his 1990s’ New Year’s Eve concerts in Nashville that raised money for the Country Music Hall of Fame and Museum; and the Neighbor's Keeper Foundation, which supports local humanitarian services during natural disasters.
Tim has also served as a member of the American Red Cross National Celebrity Cabinet.