Zac Brown Says Party Responsibly
New initiative with Jack Daniel Distillery focuses on responsible consumption.
Last summer Zac Brown Band and distiller Jack Daniel announced a partnership to promote responsible alcohol consumption, and a series of new commercials are reinforcing the message.
Three spots, all airing under the banner of the Jack Daniel's Drinking School, feature Zac and his bandmates discussing responsible drinking and teamwork. "We have a great time when we're out on the road, but we just wait until the end of the day when all the work is done," the group's Coy Bowles says in one of the spots. "That's kind of our responsibility and our dedication to the music and the fans."
"Almost five years ago I started a rule that no one can drink anything until all the work is done," Zac says on one of the commercials. "It's important that we watch out over our decisions. It doesn't mean that you can't go out and have fun, but you definitely have to have a plan."
The Jack Daniel's Drinking School offers concertgoers the opportunity to register for free designated-driver rides to and from select Zac Brown Band concerts in cities across the U.S. To receive one of the 100 free rides per eligible concert market, consumers must watch one of a series of online videos featuring ZBB reminding folks to enjoy themselves, but to also take care of themselves as well as those around them. Those who receive a free ride can also bring along up to three friends, hopefully ensuring the safety of many concertgoers as well as making the roads safer for others.