Zac Brown Prepping for Music and Food Festival

VIP attendees can expect food prepared by chefs.

For anyone who’s ever attended a concert with great music and shoddy concession-stand food, Zac Brown of the Zac Brown Band aims to make the food as exciting as the tunes during a three-day festival dubbed the Southern Ground Music and Food Festival, slated for Oct. 21-23 at Riley Park in Charleston, S.C.

During the event, VIP attendees can expect to be served food prepared by chefs throughout the day, and Zac plans to overtake concessions food as well for the event for general admission attendees.

“This is real wine and real food,” Zac tells the Associated Press. “It’s not just what’s cheap. It’s not a $12 bag of nachos with some Cheez Whiz on them.”

The stage for the festival will extend to the left and right of the general admission area, and Zac says the festival is just the beginning. “This is a big statement for us,” Zac says. “This is a sign of the future, of how we’re going to be approaching our fans and our shows and our Southern Ground festivals.”

More details are expected this week on the festival’s lineup.

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