The Wrangler brand will launch the campaign urging fans to “Help Wrangler Make Wishes Come True” at this year’s 50th Anniversary Wrangler National Finals Rodeo, Dec. 4–13, in Las Vegas. Fans can make a $5 donation to the Make-A-Wish Foundation by sending the text message “WISH” to 90999 or donate online at wranglerwestern.com. “We are firmly committed to the rodeo industry and the western community and dedicated to giving back to our western family,” said Phil McAdams, president of Wrangler Specialty Apparel. “With the help of our consumers, rodeo fans and our partners in Las Vegas, we can help children with life-threatening medical conditions by making their wishes come true.”