Willie Nelson and Sons Featured in John Varvatos Ad Campaign

“His clothes look and feel good on your skin and are made for every man,” Willie says.

photos by Danny Clinch/John Varvatos/Shock Ink

Willie Nelson and his talented sons Micah and Lukas are looking like sharp-dressed men for a new ad campaign for clothing and sportswear brand John Varvatos. The Nelsons will appear in print ads shot in black-and-white by distinguished photographer Danny Clinch in Des Moines, Iowa.

 “John Varvatos and his team are great. His clothes look and feel good on your skin and are made for every man . . . and his sons,” Willie said about the campaign.

In the brand’s ads for fall, Willie wears a John Varvatos black “Hampton” two-button notch lapel tuxedo, John Varvatos eyewear and his own boots. The inspiration for the print ads came from family portraits of the late 1800s and early 1900s.

The company also created a mini-documentary featuring Willie and his sons playing guitars and performing the song “Still Is Still Moving to Me.” You can see the short film, shot at the historic Salisbury House museum in Des Moines, right here.

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