Trace Speaks for BC

Trace Adkins has been named as the celebrity spokesperson for the long-standing product, BC Headache Powder.

TraceBC.jpg

“I’m very particular about attaching my name to products or causes, unless it’s something I use or believe in,” says Trace. “My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the 70’s. I am proud to be representing BC, especially on tour in front of thousands of fans.”

As a spokesperson for the next two years, Trace will record radio ads, be included in images at retail stores and on BC’s website, bcpowder.com, perform songs at exclusive events and conduct a BC Headache Powder-sponsored concert tour in 2010. Currently, Trace is sponsored by BC Headache Powder for 38 tour stops on the Shine All Night Tour with Martina McBride.

Comments

More News

The song will appear on Jason’s forthcoming sixth album.
The Kenny Chesney hit she wrote with Matraca Berg gave her the music bug again.
Named “Best Resident Performer” on Best Of Las Vegas list.