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Trace Speaks for BC

Trace Adkins has been named as the celebrity spokesperson for the long-standing product, BC Headache Powder.


“I’m very particular about attaching my name to products or causes, unless it’s something I use or believe in,” says Trace. “My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the 70’s. I am proud to be representing BC, especially on tour in front of thousands of fans.”

As a spokesperson for the next two years, Trace will record radio ads, be included in images at retail stores and on BC’s website,, perform songs at exclusive events and conduct a BC Headache Powder-sponsored concert tour in 2010. Currently, Trace is sponsored by BC Headache Powder for 38 tour stops on the Shine All Night Tour with Martina McBride.

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