For the campaign, Trace and FAAN are launching a poster geared toward teens and focusing on friends helping friends. “Get your game on––take charge of your food allergies, carry your medicine and teach your friends so they have your back,” says Trace. Trace has firsthand knowledge of the problem, as his daughter Brianna is one of three million American children with food allergies. Teens are the most at risk for fatal allergic reactions, and studies have shown that education of their friends would make living with a food allergy easier.