Trace Adkins Cooks Up New Sausage Line
The singer introduces Trace Adkins Hightower's Country Smoked Sausages.
Trace Adkins keeps expanding his brand, which to date includes music, movies, a best-selling book and now his own line of sausage. The singer has partnered with a Louisiana company to create Trace Adkins Hightower's Country Smoked Sausages.
Hightower's, a family-owned business, has been making sausage since 1972 in Webster Parish—not far from where Trace grew up in Sarepta, La. "They come straight from my old stomping grounds in North Louisiana," Trace says of the product in a commercial he recently filmed for the product.
Trace's sausage comes in three flavors. The first two flavors, Original and Hot, are both gluten-free and dairy-free, while the third flavor, Jalepeño and Cheese, is gluten-free.
Hightower's partnered with Brookshire Grocery Company, which will be the exclusive retailer for Trace's line. BGC owns 152 stores in Texas, Arkansas and Louisiana.
"I've always tried my best to be honest, hardworking, reliable, and I like to believe those traits are evident in my music and everything else I do," says Trace.
Watch Trace talk about his new venture below.