Taylor Teams Up With Jeans Brand
Taylor Swift and the Jones Apparel Group have announced an exclusive partnership for a 2008 advertising campaign.
Taylor will be the face of the L.e.i. Back-to-School 2008 print, mobile and online campaign, to be called, “This is L.e.i. Country.” The ads will feature the 18-year-old star surrounded by an assortment of L.e.i. denim jeans and tops. “L.e.i. jeans fit great and look great, and the price is right,” Taylor says. “I love the jeans and I love what L.e.i. stands for: Life, Energy, Intelligence.” L.e.i. will be available exclusively at Wal-Mart stores nationwide, beginning in July 2008.