Taylor Teams Up With Jeans Brand

Taylor Swift and the Jones Apparel Group have announced an exclusive partnership for a 2008 advertising campaign.

Taylor will be the face of the L.e.i. Back-to-School 2008 print, mobile and online campaign, to be called, “This is L.e.i. Country.” The ads will feature the 18-year-old star surrounded by an assortment of L.e.i. denim jeans and tops. “L.e.i. jeans fit great and look great, and the price is right,” Taylor says. “I love the jeans and I love what L.e.i. stands for: Life, Energy, Intelligence.” L.e.i. will be available exclusively at Wal-Mart stores nationwide, beginning in July 2008.

Comments

More News

Couple marries in Virginia.
Show was part of the Opry’s month-long celebration of our nation’s troops.
Life has changed in the Bryan household.
Annual event will be held at Ryman Auditorium in Nashville.
“Luke Bryan: Dirt Road Diary” opens to the public May 22.