Taylor Swift Gets Brave With Keds, Partners With Diet Coke
Taylor Swift continues to land huge endorsement deals, signing one with Keds footwear and partnering with Diet Coke on another, according to Advertising Age magazine.
The Keds campaign will involve much more than wearing shoes. It carries the slogan "Here's to the brave girls," and Taylor will encourage young ladies to "be different" and to take chances, E! Online reports.
In fact, Taylor appears in a video in which she reveals her bravest moment was—as a girl—convincing her family to move to Nashville.
As for Diet Coke, Ad Age says it's a done deal that Taylor will be an ambassador, though she won't be in the soft drink's Super Bowl commercials this year. Taylor confirmed the partnership in a recent video to fans, which you can see below. "We're actually gonna be making it official with one of the great loves of my life, Diet Coke," Taylor says in the clip.