Taylor Swift CoverGirl Ad Pulled
Procter & Gamble taken on by the National Advertising Division for Photoshopping ad.
Proctor & Gamble has pulled a retouched Taylor Swift ad for CoverGirl's NatureLuxe Mousse Mascara, according to ABC News.
The Photoshopped advertisement, which showed an up-close photo of the 22-year-old country singer, featured her dark, lush eyelashes complemented by CoverGirl mascara along with the disclaimer, “Lashes enhanced in post production." The National Advertising Division of the Council of Business Bureaus Claims opened an inquiry into the print advertisements, asking Procter & Gamble to prove its claims that the mascara adds "two times more volume" and is "20% lighter" than other mascaras.
The National Advertising Division seems to be pleased with Procter & Gamble's action in pulling the advertisement. "It is well-established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced. Consequently, NAD appreciated the advertiser’s action, which NAD deemed necessary and proper," NAD said in a statement.