Taylor Swift Announces New Single “Shake It Off” and Album “1989”
Album hits stores Oct. 27, and you can already see the video for “Shake It Off.”
“I have three big surprises for you today,” said Taylor Swift during a massive worldwide livestream for ABC and Yahoo today (Aug. 18), when she announced her new single, new album and new video all in one fell swoop.
Seated among fans and friends in New York, Taylor played host for the online event and answered fan questions along the way.
Taylor’s new single, the funky, brassy “Shake It Off,” was written with Max Martin and Shellback, the pop music wizards behind “I Knew You Were Trouble” and “We Are Never Ever Getting Back Together” and inspired by the hordes of anonymous online commenters who don’t seem to like Taylor.
“I’ve had to learn a pretty tough lesson in the last couple of years that people can say whatever they want at us at any time and we cannot control that,” she said. “The only thing we can control is our reaction to it.”
Taylor also revealed she will be releasing her fifth album, the follow-up to 2012’s Red, which will be called 1989 and be her first official pop album.
Having been born at the tail end of the ’80s, Taylor was exploring the music and culture of that time. “I was listening to a lot of late-’80s pop because I really loved the chances they were taking. I loved how bold it was,” she said. “It was apparently a time of limitless potential.”
1989 will arrive in stores on Oct. 27, but is already available for pre-order on Taylor’s website. A deluxe version will include three bonus songs and three voice memos of early versions of songs featured on the album, as well as one of five sets of 13 Polaroid pictures.
The final surprise of the day was an already-finished video for “Shake It Off,” which was directed by Mark Romanek, the visionary behind Johnny Cash’s “Hurt” clip as well as Fiona Apple’s “Criminal.” In the video, Taylor is surrounded by different types of professional dancers and shows a comedic flair with her carefree moves.
Presumably a tour is in the works, but Taylor didn’t provide any details beyond the 1989 Swift-Stakes (“It’s like sweepstakes, but we made it more annoying,” she joked), which will allow 1,989 fans to meet her or see her shows.
See the video right here. What do you think?