Shania Twain’s Vegas Shows Use Sight, Sound and . . . Smell?
Call it Shania Twain: 4D.
Yes, Shania’s fans at her show at The Colosseum at Caesars Palace get to see a great show and hear her songs and stories. But that’s not all, folks.
Seems show producers have scent machines spread throughout the theater. That’s right, at various points in the show, the audience is hit with a variety of smells.
Toward the beginning, Shania’s signature fragrances waft over the audience. Later, there’s a “saloon” smell, described as “leather and vintage,” and the audience also gets campfire smells during the show.
All of this has caught the nose of the fragrance industry. And Shania is now the proud owner of a ScentWorld 2013 SMItty award, given to a fragrance owner who has used a scent “in a way that is new and unexpected”—such as misting a fragrance out over an audience of fans.
So Shania has Grammy trophies, CMA and ACM awards, and now a SMItty. Bet we know which one smells the best. . . .