Rascal Flatts Teams With JCPenney
Rascal Flatts is partnering with retail giant JCPenney for the group's American Living Unstoppable Tour presented by JCPenney.
The tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts. The fully integrated two-year sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. In conjunction with the tour, Rascal Flatts has written a new song inspired by the spirit of the brand titled “American Living,” which will serve as the soundtrack for the new American Living commercial. The song will only be available on a special version of the group's Unstoppable CD sold at JCPenney stores. Rascal Flatts’ support of American Living began when the band played at the launch party for the brand in February 2008. “No brand better represents Rascal Flatts than American Living,” says Gary LeVox of Rascal Flatts. “We’ve felt a strong connection to American Living since it first launched last year. High-quality and affordable, American Living represents a classic, American lifestyle. It’s a brand we wear and are proud to share with our fans.”