A Roanoke, Virginia radio station decided to sell tickets and backstage passes to a Kenny Chesney concert to the highest bidder with the proceeds going to the Red Cross.

The opening bid started at $60.00, until seven-year-old Dylan Coleman called the station to pledge his life savings of $50.00. One of the DJs at the station, Chuck Marsh, helped the kid to reach the initial bid and then some by donating $20 out of his own pocket, making the new price $70.00 and putting Dylan in the running.

The listeners took over from there, adding more and more money to Dylan's bid until it reached $75,000.

Dylan took home the six concert tickets, VIP passes and a limo for the night. Chesney also brought Dylan onstage and introduced him to the crowd.

Chesney met Dylan before the show and was impressed. "I told him he'd done a very good thing. For a child to do something like that, I think it was as much about wanting to help people in trouble as it was to see me. But he learned that by being willing to do something brave, a lot of other people can be inspired to do something to make a difference," said Chesney.