Luke Bryan Joins Lite Team

Luke Bryan has landed a sponsorship deal with Miller Lite which will run through Dec. 31, 2009.

LBryan.jpg

“The Bryan family and Miller Lite go way, way back,” says Luke. “This is an amazing opportunity to be in partnership with such a long-standing, solid American brand. I look forward to working with them.” The partnership will include on-pack product placement, touring, contests and downloads to cross-promote Luke and Miller Lite in Wal-Mart stores nationwide. Luke will also make in-store stops at various LongHorn Steakhouse restaurants as part of the partnership.

Comments

More News

Second No. 1 becomes first No. 1 as a songwriter.
Reba turned to social media to make a plea for people from around the world to send in their videos.
“Rising Star” contestant will join Brad at Holmdel, N.J., show.
Carrie Underwood, Keith Urban, Tim McGraw and others dumping ice for a good cause.
The hits—and the bling—keep coming for Kacey.