Luke Bryan Joins Lite Team
Luke Bryan has landed a sponsorship deal with Miller Lite which will run through Dec. 31, 2009.
“The Bryan family and Miller Lite go way, way back,” says Luke. “This is an amazing opportunity to be in partnership with such a long-standing, solid American brand. I look forward to working with them.” The partnership will include on-pack product placement, touring, contests and downloads to cross-promote Luke and Miller Lite in Wal-Mart stores nationwide. Luke will also make in-store stops at various LongHorn Steakhouse restaurants as part of the partnership.