Lady Antebellum's Charles Kelley is stepping up in the fight against colorectal cancer as part of the national campaign One Million Strong. Charles has filmed a video for the organization Fight Colorectal Cancer, encouraging those who have been affected by the disease to raise awareness and join the One Million Strong movement. The video will premiere March 1 at the NASDAQ MarketSite in Times Square in the heart of New York City. It is one of a series of videos produced for the campaign.

Charles became involved in One Million Strong after a family member experienced an encounter with colorectal cancer. "My father-in-law was diagnosed with colon cancer a few years ago and it's really been hard on the family, so it hit really close to home," Charles said in a statement about the campaign. "Any time my band, Lady Antebellum, can use our platform to encourage more people to get screened, that's a positive thing." The promotional video features Charles and his wife, Cassie, along with her dad, Mike McConnell, a colorectal cancer survivor, and his wife, Cindy McConnell. For more information on the campaign, visit fightcolorectalcancer.com.