Kenny Launches New Rum
Kenny Chesney and Constellation Spirits are teaming up to develop a new premium rum.
Constellation Spirits, a division of Constellation Brands, Inc., is one of the world’s leading spirits companies. Under the terms of the agreement, Constellation Spirits and Kenny will work together on every aspect of the development, marketing and advertising elements, as well as product positioning of the rum.
“As an entertainer, my goal is to create an enjoyable experience for people,” says Kenny. “I’m going to take that same approach in developing a high-quality rum product with Constellation. We’re looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax.”