OneStat.com Web Analytics

Kenny Launches New Rum

Kenny Chesney and Constellation Spirits are teaming up to develop a new premium rum.

KChesney2.jpg

Constellation Spirits, a division of Constellation Brands, Inc., is one of the world’s leading spirits companies. Under the terms of the agreement, Constellation Spirits and Kenny will work together on every aspect of the development, marketing and advertising elements, as well as product positioning of the rum.

“As an entertainer, my goal is to create an enjoyable experience for people,” says Kenny. “I’m going to take that same approach in developing a high-quality rum product with Constellation. We’re looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax.”

Don’t miss an issue! Subscribe to Nash Country Weekly.

Comments

More News

Martina Helps Launch “Band Against Cancer” Campaign.
Band's album left off Billboard country charts.
“It feels so good to be back on the road,” singer says of The Storyteller Tour
He says Jessica Chastain will play Tammy Wynette.
Joe Walsh presents the guitar legend with his honor.