Kenny Launches New Rum

Kenny Chesney and Constellation Spirits are teaming up to develop a new premium rum.

KChesney2.jpg

Constellation Spirits, a division of Constellation Brands, Inc., is one of the world’s leading spirits companies. Under the terms of the agreement, Constellation Spirits and Kenny will work together on every aspect of the development, marketing and advertising elements, as well as product positioning of the rum.

“As an entertainer, my goal is to create an enjoyable experience for people,” says Kenny. “I’m going to take that same approach in developing a high-quality rum product with Constellation. We’re looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax.”

Comments

More News

Duo says label makes sense for their career.
Fundraising concert was high on acceptance and heavy on treasured hits.
Back-to-back sold-out shows kick off the weekend.
Lynn was CMA Female Vocalist of the Year in 1971.
Tearful Moments that happened right on the Opry stage. Here’s the first of our four precious memories.
A newly blond Shania came out firing on all cylinders from the very first note.