The calendar is designed by Keith’s supporters and features photos of him taken by members of his fan club. Sales of the calendar are part of Country Fans Care for St. Jude Kids, a fundraising program uniting the fans of country music’s new and established stars. All money raised by the program benefits St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. The inaugural calendar was released in 2003 and proved an immediate hit with fans, becoming an annual creative project. Fans can purchase the calendar through keithurban.net and keithurbanfans.com.