Josh Turner’s New Tour “Partner”

Josh will team up with Ariat for tours and ads.

Josh Turner is getting a new touring partner, as he's teaming with apparel and footwear company Ariat International for the remainder of 2012 and all of 2013. Ariat will be sponsoring a number of dates on Josh’s Punching Bag Tour for 2013, and Josh will also be featured in the company's advertising campaign.

The partnership is truly a comfortable fit. Josh recalled the day when he first tried on a pair of Ariat boots at a western wear store in Montana. "They were the most comfortable boots I had ever put on," Josh noted in a statement about the campaign. "I knew the rubber sole would be great onstage to keep me from slipping and sliding. I fell in love with the brand."

Josh is currently out on tour promoting his Cracker Barrel Old Country Store live album, Live Across America. The album was recorded at live shows from Lancaster, Pa., to Kansas City, Mo.

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