As one half of Big & Rich, and one of the Muzik Mafia "Godfathers," John Rich isn't afraid to speak his mind about the Music Row powers-that-be. "It's been too long since some of these guys went to a country bar and hung out and watched what people are dancing to," he told the Miami Herald. "There's a big disconnect between what's going on with everyday people and the people in the music business. You go to a country bar on a Saturday night in Dallas and 40 percent is straight-ahead country music, 30 percent is hard rock...and then you'll have the last 20 percent straight urban. Everyone dances more to the hard rock and urban than to the country but they are wearing country hats and boots and love all those styles of music and love them all in the same atmosphere. Our album does personify that." He adds, "Me and (Big) Kenny hang out in these bars with those kind of people. We are those kind of people. We made a record that follows that environment and made it real loud. We are turning people onto country now."