John Rich Launches Redneck Riviera Lifestyle Brand

“It’s a state of mind that can be found coast to coast and every land-locked town in between.”

John Rich by Kevin Lynch/The CW; clothing by Nicole Kopperud

Ever the entrepreneur, John Rich was in Panama City Beach, Fla., today (March 18) to launch his lifestyle brand Redneck Riviera. The announcement was made at popular beach club Spinnaker for the spring break crowd, likely connoisseurs of what Redneck Riviera represents.

“After seeing so many people enjoying the laid-back, carefree beach lifestyle of the ‘Redneck Riviera,’ I realized it is not just a place,” said John. “It’s a state of mind that can be found coast to coast and every land-locked town in between. My main goal is to make sure this product lives up to the lifestyle.”

Merchandise from Redneck Riviera, which will include apparel and more, will be on sale in various outlets this spring. More information on their website.

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