John Rich Launches Redneck Riviera With an ATV Give-Away Contest

As he launches his Redneck Riviera lifestyle company that includes clothing, food, alcohol and much more to come, Big & Rich’s John Rich is sweetening the deal for his fans. Polaris, a company known for their off-road vehicles, has developed the Redneck Riviera ATV, which fans can enter to win in a contest.

“It’s been really exciting to see companies step in and want to participate in this business venture already,” John tells Country Weekly. “It is a monster bike. They built it ground up here in America, and it's ‘Redneck Riviera’ from beginning to end.”

Fans can enter to win the one-of-a-kind vehicle by texting REDNECK to 33233 or registering on their website. They will then be put into a drawing that will take place at the end of the year when John will pick a winner and present them with the ATV himself.

“Whoever it is and wherever they are, I will show up at their house on the ATV,” John says with a grin. “I will drive it right up to their front door, burning doughnuts, and go, ‘Congratulations, you won!’”

For more on John and his Redneck Riviera lifestyle line, pick up the March 31 issue of Country Weekly, on stands now!

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