Jack Daniels Teams With Zac Brown Band
First music act sponsorship for the famous whiskey in 10 years
Ya might be seeing some cases of Tennessee whiskey backstage at the Zac Brown Band's shows.
Jack Daniel's and the Zac Brown Band are launching a full-blown partnership next month, the first time the distillery has done so with a music act in 10 years. Back then, Jack Daniel's chose country as well, sponsoring George Strait's humongous stadium shows.
Why the ZBB?
"There is a natural affinity between Jack Daniel's friends and Zac Brown Band fans," Jeff Arnett, Jack Daniel's master distiller, said in a statement. "They are folks who embrace authentic values, love great music and the spirit of friendship."
The partnership includes a TV commercial in which Zac urges folks to drink responsibly. The distillery also will be supporting the band's Camp Southern Ground, a program for kids with special needs.