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Brooks & Dunn will be gracing multi-packs of Coca-Cola starting this weekend, as part of a special promotion with Wal-Mart.

Look for the award-winning duo’s image on 2.9 million 18, 20 and 24-packs of Coke and Diet Coke, available exclusively at Wal-Mart. The special packaging, “Tailgate at Game Time at Wal-Mart With Brooks & Dunn,” is in stores now. The mammoth distribution marks the largest custom packaging promotion that Coca-Cola has ever done with Wal-Mart. Brooks & Dunn have also been featured on boxes of Kellogg’s Corn Flakes.

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