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George Strait Helps Cowboys in Crisis

Sales of George Strait’s signature line of boots brought in $20,000 for a charity to help injured rodeo athletes last year.


A percentage of sales from Justin Boots’ George Strait Collection goes to the Justin Cowboy Crisis Fund. “Rodeo cowboys are some of the best athletes in the world,” George says. “I've spent a lot of years being a small part of the rodeo world and it's a privilege to be able to help raise money and awareness for the Justin Cowboy Crisis Fund.” To learn more about the fund, go to

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