Gary Allan is starting a new label, but it's not the kind usually associated with making records.

Gary and his longtime stylist Renee Layher are opening a new high-end clothing, furniture and accessory store in Nashville called The Label, located in Music City’s trendy 12 South district, on Thursday, Sept. 1. Gary and Renee, who will serve as general manager for The Label, gave members of the Nashville media a preview of the store, Monday (Aug. 29).

“Renee and I had talked about doing this maybe 10 years ago,” Gary explained. “We actually sat down about a year ago and said, ‘Let’s do it.’ It came together really quickly.”

The Label will feature men's clothing from some of Gary’s favorite West Coast designers, including Tony Sartino, who has made clothes for Gary as well as rock groups Bon Jovi and Kings of Leon and actor Tom Cruise.

Jewelry, furniture and edgy design pieces are also for sale. “The jewelry line is stuff that I've always worn,” Gary noted. “Everything in the store kind of has a custom flair to it.”

The boutique store is planned as a unique shopping experience where artists and stylists can find the pieces they need without having to travel to New York or Los Angeles.