Big Kenny and John Rich subscribe to the message Ray Stevens' 1970 song, "Everything Is Beautiful," which preaches unity, acceptance and loving everyone. "That's part of our goal," John tells jsonline.com. "We want black people, yellow people, brown people. We want red and yellow, black and white [folks] listening to country music. We're country guys, but we have a rock 'n' roll streak through us like a lot of modern-day country listeners have. Nobody just listens to any [one] thing anymore. Nowadays everybody listens to everything if they love it; if they think it's cool and good."