Dierks Bentley’s Whiskey Row Bar Is Ready for High-Tech Rednecks

“Pour your own drinks and watch your money go down,” Dierks explains.

Dierks Bentley is using July 4 to explode into the bar business, opening his own young, hip, high-tech country bar called Whiskey Row in the upscale suburb of Scottsdale in his home state of Arizona.

OK, Dierks won’t actually be there—he’s dispatching Jon Pardi to be the premiere act—but Dierks is plenty psyched about the high-tech part of things. Technology will allow customers to serve themselves, he explained to reporters recently.

“My favorite is the table taps where you can just have the waitress or waiter swipe your credit card on your table and there’s three taps of beer at your table. So, PBR, Bud Light, Blue Moon—I’m not sure what they're gonna be,” he said. “And then there’s one of just Fireball [whiskey].

“So, you can sit at your own table, pour your own drinks and watch your money go down on this little thing that shows—a hundred dollars, fifty, watch it go down.”

Wonder how many overserved customers will go down, too!

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