While other male country newcomers depend on bandanas or overalls or tattoos to stand out from the crowd, American Idol finalist Danny Gokey is known for sporting some serious eyewear.

In fact, Danny has become so known for his frames that he recently inked a deal with independently-owned optical company Wisconsin Vision in March, and now Danny has debuted a couple of 30-second TV commercials for the family-owned company. Danny’s first album, titled My Best Days, made an impressive debut on the all-genre Billboard 200 charts, landing at #4.