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Carrie Underwood Becomes a Global Brand Ambassador for Almay

Beauty products company will feature Carrie in upcoming campaigns.

photo courtesy Almay/E!Online

Carrie Underwood is the rare celebrity who balances glamour with a down-to-earth accessibility that makes her very relatable to fans. That is at least one reason she is joining beauty products company Almay as a global brand ambassador in 2014.

Carrie will be representing the entire spectrum of Almay’s products, including all 2014 launches. Fans will see her in global campaigns across television, print, digital and more.

“Honestly, I could never be associated with a company I didn’t believe in,” said Carrie in a statement. “I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working. There’s really something for everyone and every occasion–whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped-up ‘date-night’ smoky eye.”

For a behind-the-scenes look into the partnership, visit

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