Brantley Gilbert and Labelmates Fight Hunger With Vegas Blowout
When Brantley Gilbert learned that one in six people go hungry in the United States, he could barely believe it.
"It blew my mind," Brantley tells Country Weekly. "I gotta be honest with you, and I guess it was my own ignorance, but the awareness wasn’t there for me. One in six people struggle with hunger, 50 million in our country."
Brantley helped raise awarenes to the country's hunger problem when he and fellow Big Machine Label Group artists The Band Perry, Florida Georgia Line, Justin Moore, Greg Bates and Cassadee Pope performed a benefit concert in Las Vegas last night (April 5), part of the Outnumber Hunger initiative, a collaboration between BMLG, General Mills and Feeding America.
"In country, if there’s a problem, we want to help. And hopefully our fans will jump on the boat with us," says Brantley, whose performance was cheered on by his fiancée, Jana Kramer.
Big Machine Label Group CEO and president Scott Borchetta says he encourages his acts to get involved.
"After I took on the responsibility of educating our artists, every time we sat down with an artist and went through statistics and how easy it is for us to help, they all signed on," he says. "I think you just open the door and they get it. It’s our responsibility to give back. We shouldn’t be congratulating ourselves for giving back. It’s our duty. We have a saying at the label, 'When we make more, we can give more.'"
Brian Kelley, one half of Florida Georgia Line with Tyler Hubbard, agrees with his boss's assessment. "When something like this comes up, you hear the statistics and it's easy to jump onboard," Brian says.
"There’s nothing better than being able to help other people," adds Tyler.
Of course, it's also great to entertain them when possible. And during last night's concert—a key component of the ACM Party for a Cause Festival—the Big Machine artists succeeded in doing just that. Fans can catch highlights from the concert tonight on AXS TV when the cable network premieres a two-hour special at 9 p.m. ET. The concert will also air repeatedly throughout the month of April.