Blake Shelton Partners With Pepsi for CMT Music Awards Performance

photo by Weiss Eubanks/PMK BNC

Prior to tonight (June 4), Blake Shelton has never performed on the annual CMT Music Awards. Well, at least with its current name and title.

“Before I got so busy doing the television stuff, I can remember doing presenting on the CMT Awards a few times,” he told reporters recently. “The CMT Awards have changed so many times, but I think back when it was still called . . . remember the Flameworthy Awards? I think I did an outdoor performance for that one time. That’s been, gosh, at least eight years ago, I bet. So this’ll be the first time I’ve done a performance since then.”

Along with his hairstyle, much has changed for Blake in the interim—especially his ascent to household-name status on The Voice, which now takes up a significant chunk of his time.

“I think just timing, it just hasn’t worked out until this year,” he explained. “We barely had the opportunity to do this performance this year. I’m glad it worked out, because next week we start working on The Voice again.”

His presence on that show and current visibility may explain why Pepsi has jumped on board as his partner and set up the branded stage outside Nashville’s Bridgestone Arena for his performance. In addition, Pepsi helped Blake conduct a search via social media for the fans who write the best lyrics and the winner is being flown to Nashville for the awards show.

The annual telecast gets underway at 8 p.m. ET with actress Kristen Bell hosting and, in addition to Blake, performances by Miranda Lambert, Carrie Underwood, Eric Church, Keith Urban, Florida Georgia Line, Luke Bryan, Kacey Musgraves, Hunter Hayes and many others. Blake is up for a handful of honors, including Male Video of the Year for “Doin’ What She Likes” and the coveted Video of the Year for “Boys ’Round Here.”

He felt pretty good about his shot at winning that last one, thanks to his fan base and combined efforts from fans of artists close to him. “I’d love to see that thing get some recognition as a video,” he said. “I’ve never been an artist that has a ton of awards when it comes to videos. The ones that I have won were here at the CMT Awards. I’d like to see that happen. We work real hard for ’em, especially that video. I mean, I got my wife to go stand out in a freakin’ cold pond for me. That wasn’t easy.”

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